Thursday, January 15, 2009
Foley Hoag's Emerging Enterprise Center, 1000 Winter Street, Waltham
There are distinct customers in the healthcare technology market, each with their own purchasing needs, attitudes, policies and budgets and all of which are undergoing constant change. Healthcare technology companies face the challenge of creating offerings that "speak to" these markets, while continually refining products, services, and sales strategies in response to shifts in the healthcare landscape. Selling into any one of these markets -- Corporate, Consumer or Health Plans / Payors -- is not a simple task, and becomes even more complex when selling into multiple markets.