Wednesday, December 24, 2008

Healthcare Technology: Selling Successfully to the Corporate, Consumer, and Payor Segments

Thursday, January 15, 2009
Foley Hoag's Emerging Enterprise Center, 1000 Winter Street, Waltham

There are distinct customers in the healthcare technology market, each with their own purchasing needs, attitudes, policies and budgets and all of which are undergoing constant change. Healthcare technology companies face the challenge of creating offerings that "speak to" these markets, while continually refining products, services, and sales strategies in response to shifts in the healthcare landscape. Selling into any one of these markets -- Corporate, Consumer or Health Plans / Payors -- is not a simple task, and becomes even more complex when selling into multiple markets.


1 comment:

Joshua Smith said...

Thank you for the nice review. It was simple to read, but I'd like to add that if your software business needs to be updated try outsourced software development.