MassTLC's healthcare and social media cluster collaborated on an event called "Don't Do It Alone - How to Leverage Social Media to Power Behavior Change." Over 80 people gathered to hear our experts discuss opportunities and issues surrounding patient and physician communities to support health decisions.
Moderator, Lynne Dunbrack, IDC Health Insights, shared an overview of social media opportunities for healthcare companies given the significant increase in the use of social media tools by both consumers and clinicians in the past year. Health Plans are proactively putting social media applications into action. "Approximately 10% of surveyed health plans offer social networking opportunities to members today, and another 44% have plans to do so in 2009 and 2010" (Health Industry Insights Payer Survey, February 2009). Lynne's Presentation
- Dan Pallestant MD, founder and CEO of Sermo emphasized the importance of “your business model being in harmony with your community objectives” and shared ideas to extend the "arc of your community." Dan's Presentation
- Chris Cartter, SVP of Innovation at Healthways and creator of Quitnet, walked us through the history of the successful Quitnet community. Chris also displayed the social network graph highlighting the correlation between quitters and their strong connection to others within the community. Chris's Presentation
- Bill Hartman, Director of Research at Essential Design, addressed the need to understand the attitudes and behaviors of the target audiences before designing the community. Those “newly diagnosed” for example, have a unique and different set of needs than those who are in control of managing their condition but check in when there is a problem. Bill's Presentation
During the event, we also mentioned a new class being offered through Tufts Medical School in July called "Web Strategies for Heath Communications" with a $100 discount for MTLC members by using the code MTLC when registering. http://webstrategiesforhealth.com/
Based on the feedback from the attendees, we are considering a follow up event with the healthcare & social media clusters.
Posted contributed by Sherri Dorfman, CEO, Stepping Stone Partners