Thursday, September 24, 2009
All Fun and Games or Dominant Form of New Media?
Close to 100 game industry executives and enthusiasts convened at UK Trade & Investment's One Memorial Drive, Cambridge, location for MassTLC's Digital Gaming Cluster program entitled, "All Fun and Games or Dominant Form of New Media?"
Participants included an all-star cast of industry leaders including: Jeff Anderson, CEO of QuickHit; Peter Blacklow, CEO of WorldWinner; Mike Dornbrook, COO of Harmonix; Jen MacLean, CEO of 38 Studios; Raphael Poplock, VP of Games for ESPN Games; and Jon Radoff, CEO of GamerDNA.
The discussion centered on how games have transformed from a fanciful hobby to a legitimate tool for media companies to target consumers. The group agreed that games are shifting from a teenage male niche to become a dominant broadcast media tool companies can leverage to target consumer across generation and gender demographics.
MassTLC Digital Games Cluster is chaired by Peter Blacklow and Jon Radoff and sponsored by WorldWinner. For more information on the Cluster contact Christine Nolan, Director of Communities for MassTLC at firstname.lastname@example.org.