Saturday, September 12, 2009

Using Social Media to Generate Highly Qualified Leads

MassTLC's Sales & Marketing Cluster kicked off our fall roundtable series with about 80 executives at a session on Using Social Media to Generate Highly Qualified Leads. We would like to extend a thank you to both our keynote speaker, Mark Roberge, VP of Sales at HubSpot and our live case study, Michelle Riggen-Ransom, Communications Director at BatchBlue Software.

Mark opened by sharing with us the thesis behind HubSpot: "All of the people we, as marketers, are trying to reach today are much harder to reach than they once were. That is because of a huge behavior shift that has been driven by the internet." Mark and Michelle followed this up with an extremely informative and highly interactive presentation that left the attendees wanting more! The Sales & Marketing cluster will be working jointly with the Social Media cluster on a follow-up event that will take place in November…stay tuned for further details.

View Mark's Presentation

Thank you to our Salesforce.com for sponsoring this event!

Post Contributed by Jillian Hegarty, MassTLC Relationships Manager

1 comment:

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