Arnold Worldwide received a bronze award in the public service category at the 49th Annual Francis W. Hatch Awards for development of the brand, logo, and tagline for the STEMTech Alliance's DIGITS program. The gala event, organized by the Ad Club of Boston, recognized the creative talent behind the campaign: chief creative officer Pete Favat; art directors James Adame, Jess Ruggieri; copywriters Lisa Taylor, Henry Jones; illustration Nate Williams, Jason Murphy; producers Jim Spadafora, Alice Blue; and photographer Jorg Meyer.
The STEMTech Alliance was created in late 2007 when the Mass Technology Leadership Council, under the leadership of president emerita Joyce Plotkin, reached out to five other science and technology industry associations to ask them to work collaboratively to tackle a serious problem impacting Massachusetts' global competitiveness and leadership in scientific and technological innovation. The problem -- the diminishing pipeline of students in science, technology, engineering and math (dubbed STEM by the National Science Foundation) is resulting in a shrinking pool of STEM-qualified workers for science and technology-based businesses. Known as the STEMTech Alliance, the resulting coalition of Massachusetts science and technology associations, which represent over 1500 companies and 300,000 people who work in software, Internet, telecommunications, biotechnology, medical devices, engineering and clean energy, launced the DIGITS program. See http://www.digits.us.com/ for more information.