Paul Gillin, author of The New Influencers moderated a MassTLC Social Media Cluster breakfast event entitled Social Media in Real Life: Four B2B Marketers Share from the Trenches. The event targeted B2B marketers and covered the most effective social media tools. Four presenters shared overviews of their company's social media program with a drill down into a specific area where they have had the greatest success. Take a look at the speaker presentations below for tips and keys to success around LinkedIn, Facebook, Twitter, Blogging and Video for B2B companies.
- Amy Black, Senior Marketing Communications Manager, Kadient - focus, Viral content (see presentation)
- Rick Burnes, Inbound Marketing Manager, HubSpot - focus, LinkedIn and Facebook (see presentation)
- Rachel Happe, Founder, The Community Roundtable - focus, Twitter (see presentation)
- David Mills, Social Media Marketing Manager, AutoDesk - focus, Blogger relations (see presentation)
The MassTLC Social Media cluster will be meeting again in early December to discuss programming for 2010. Plans are for the next program to be focused on the true ROI of social media with a prominent, nationally known expert in this area. If you are interested in becoming more involved, please contact firstname.lastname@example.org.