Alan Belniak, Director of Social Media Marketing at PTC, lead a very educational session on social media listening -- how to do it on your own using a host of free tools and services. Following Alan’s presentation the advisory board met to plan a summit in June focused on Advanced Listening. In addition, we are planning a tweet-up in the Waltham area on April 15th -- come join us for a fun night with Paul Gillin and Anne Handley from MarketingProfs. Lastly, Paul Gillin is going to give an overview of his upcoming book about B2B social media marketing at our next member roundtable on April 28th. Follow updates on the social media cluster and its upcoming programs on twitter at #masstlc and #cnolanmtlc.
post contributed by Christine Nolan, MassTLC