Wednesday, February 3, 2010

Measuring Social Media Campaigns

MassTLC's Social Media Cluster hosted a breakfast seminar featuring Katie Paine, "the queen of PR measurement" and author of Measuring Public Relationships. Katie knows PR, but more importantly she knows how PR relates to the goals of the business. She reminded us all that the most important reason to measure is to know what's working and what's not. She also shared a cool gadget that shows how fast different facets of social media are growing.

View Katie's presentation and follow #measurepr on twitter. We were also fortunate to hear Ros Morville from Constant Contact and Matt Champion from the British Consulate share how they are measuring social media. Both can be followed on twitter @rosmorville and @ukinboston. What's next for the cluster? Members should join our roundtable discussion on February 26th on listening platforms.

More info on the events section of our website or follow @masstlc and #masstlc on twitter.

1 comment:

albina N muro said...

Social media is a fast, efficient and relatively inexpensive way to get your message directly to an audience, but the variety of available tools can be intimidating.