Sales and marketing executives gathered to hear Rich Vancil, VP and Industry analyst from IDC present Tech Marketing in 2010: Investment and budgeting trends, forecast, and essential guidance. A few key takeaways: For companies less than $1B in revenue, a 6.4% increase is expected in marketing budgets in 2010, $1B-$3B a 5.9% increase and >$3B, .6% increase. And the breakdown in spending? 60% of marketing budgets is programs, 13% of this is digital and 3% is social media. For more details and shifts, check out Rich's presentation.
Following Rich's presentation, Doug McCartney, VP of marketing at Two Step Software, Joan Babinski, VP of marketing at Brainshark and Frank Days, Director of new and social media at Novell, presented their marketing programs for 2010 and the expected shifts in spending.
The next sales and marketing event will be April 29th and feature "the changing role of the sales rep in the "Sales 2.0 world" -- how social media, Google and other technology is changing the relationship between sales and the customer." Debbie Qaqish from the Pedowitz group will be presenting. Check the MassTLC website soon for further details and registration.
Post contributed by Christine Nolan of MassTLC.