Thursday, November 18, 2010

Harnessing Video to Create Demand and Drive Sales

It was a great turnout for MassTLC's sales and marketing event How to Harness the Power of Video to Create Demand and Drive Sales. Cliff Pollan, CEO of Visible Gains shared some great best practices and advice for creating compelling video. His leading advice was "Just do it" as Forrester claims it increases click through rates in email campaigns by as much as 2X-3X and that video SEO is 53 times more likely to produce a first page search result than a traditional technique. And lastly, a video offer generated 373% more leads than a white paper offer at a 60% lower acquisition cost! Cliff's presentation, with a special offer to event attendees is available online here.

Next, Amy Black from TimeTrade Systems, Jonathan Daly from Progress Software and Matthew West from SolidWorks shared "down in the trenches" case studies on how they have effectively used video in their organization. Each presentation below shares great tips and tools to ensure success.

-Amy's presentation: How we use video to create and capture demand at TimeTrade
-Jonathan's presentation: A Soft Sell Returning Big $$$
-Matt's presentation: Leveraging video for Lead Generation

Our thanks to Progress Software for hosting and Amy Black and Mike Kinkead, co-chairs of the sales and marketing group, for all their help with the event! We hope to see you in January for our next sales and marketing roundtable. In the meantime, Happy Thanksgiving!

-post by Christine Nolan, Director of Communities at MassTLC

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