Thursday, November 18, 2010

Harnessing Video to Create Demand and Drive Sales

It was a great turnout for MassTLC's sales and marketing event How to Harness the Power of Video to Create Demand and Drive Sales. Cliff Pollan, CEO of Visible Gains shared some great best practices and advice for creating compelling video. His leading advice was "Just do it" as Forrester claims it increases click through rates in email campaigns by as much as 2X-3X and that video SEO is 53 times more likely to produce a first page search result than a traditional technique. And lastly, a video offer generated 373% more leads than a white paper offer at a 60% lower acquisition cost! Cliff's presentation, with a special offer to event attendees is available online here.

Next, Amy Black from TimeTrade Systems, Jonathan Daly from Progress Software and Matthew West from SolidWorks shared "down in the trenches" case studies on how they have effectively used video in their organization. Each presentation below shares great tips and tools to ensure success.

-Amy's presentation: How we use video to create and capture demand at TimeTrade
-Jonathan's presentation: A Soft Sell Returning Big $$$
-Matt's presentation: Leveraging video for Lead Generation

Our thanks to Progress Software for hosting and Amy Black and Mike Kinkead, co-chairs of the sales and marketing group, for all their help with the event! We hope to see you in January for our next sales and marketing roundtable. In the meantime, Happy Thanksgiving!

-post by Christine Nolan, Director of Communities at MassTLC

Thursday, November 4, 2010

Tech Leaders Honored at 13th Annual Awards Gala

The ever evolving tech industry was on full display for close to 500 executives during the MassTLC Awards Gala last night with robotics and energy companies taking honors along side more traditional software and communications companies. Special thanks to our event sponsors: Microsoft, Nokia, Oracle, PricewaterhouseCoopers, Ropes & Gray, Silicon Valley Bank, Fidelity, and Raytheon.

Akamai's Paul Sagan was named Public Company CEO of the Year, Boston Power's Christina Lampe-Onnerud took the Private Company CEO award and Acme Packet and Carbonite won Company of the Year Awards. In a special live audience vote, Aurora Flight Sciences (pictured on right) won Product of the Year for its high intelligence portable drone aircraft.

The Council bestowed special honors on four individuals for their leadership in the Massachusetts technology community. Dr. George Hatsopoulos (pictured on left), entrepreneur, educator and founder of Thermo Electron received the Council's highest honor, the "Commonwealth Award" for helping to put Massachusetts on the map.

Dr. Jack Wilson (pictured on right), President of the University of Massachusetts, received the Workforce Development Leader of the Year award. Secretary of Housing and Economic Development Greg Bialecki received the Policy Leader of the Year award. And, Tim Rowe, CEO of the Cambridge Innovation Center, received the Innovation Catalyst award.

Other winners last night included Jay Leader of iRobot and Bill Fandrich of BlueCross Blue Shield of MA as co-recipients of the CIO of the Year award, Robert Connors, Director of Preparedness and Crisis Management at Raytheon, as Emerging Executive of the Year, and A123 Systems for Deal of the Year.

In addition to the pre-determined awards, the audience enjoyed demos from 15 innovative companies and voted live (see photo to right) for their favorite to win product of the year. The wide range on display was a great representation of the diversity of tech companies within Massachusetts. See descriptions below:

- Aurora's Skate merges the simplicity and endurance of an airplane with the maneuverability and flexibility of a helicopter. Small enough and tough enough for any soldier's backpack, Skate brings "over the hill" surveillance to the individual war fighter or law enforcement team.

- Blueleaf helps people manage and reach their financial goals by securely pulling together automatically-updated financial information, people, and advice online. Blueleaf tracks financial plan progress, connects you to great financial advice with a single click, and helps you collaborate with your spouse, family, and advisors.

- Brass Monkey's game changing technology enables devices to communicate over a WiFi network with incredible speed. One of its many innovative uses is to turn an iPhone or other mobile device into a controller for web-based games and/or interactive displays.

- Carbonite Pro is an offsite, online backup solution for small businesses that gives centralized insight into whether employees are safely backing up the data stored on their computers. If anything happens to the company's computers, small business owners can restore data from Carbonite's secure data centers with a few clicks.

- CloudSwitch's innovative software appliance enables enterprises to run their applications in the right cloud computing environment--securely, simply and without changes. With CloudSwitch, applications remain tightly integrated with enterprise data center tools and policies, and can be moved easily between different cloud environments and back into the data center.

- Digital Lumens develops LED-based Intelligent Lighting Systems that reduce warehouse and industrial customers' electricity expenses up to 90%. The company's system integrates LEDs, sensors, controls and wireless networking into a complete solution that improves efficiency, control and operational insight and transforms lighting into a managed asset.

- Double-Take Cloud combines the simplicity of full-server backup technology to the cloud, with the assurance of the market's most trusted and comprehensive backup and disaster recovery software. Double-Take Cloud replicates changes to your data in real-time and stores them in the Amazon Cloud EC2 Infrastructure.

- Harmonix Music Systems, a division of MTV Games, is a Cambridge-based videogame development company that specializes in music based games. The core principle at the heart of all Harmonix products is to share the job of creating and performing with everyone.

- Artificial intelligence, cloud computing, and the semantic web come together in NEEDLEBASE.COM. Using ITA Software's Needle, you can collect data from websites and feeds; unify it into a consistent database; and publish the result as tables, charts, and maps -- all with no software to install and no programming.

- LogMeIn Ignition ranks among the top grossing iOS and Android apps. Ignition lets people remotely access and control PCs and Macs from their iPad and smartphones -- mobilizing people's data and applications in ways that invite them to leave the laptop at home and turn consumer-friendly devices into serious business tools.

- MassChallenge is the largest-ever startup competition and accelerator. We offer $1M in cash prizes, and provide free access to critical resources, including office space, legal support and connections to customers and funding. There are no strings attached -- we are a non-profit, take no equity, and place no restrictions on winners.

- Nuance is a leading provider of speech and imaging solutions for businesses and consumers around the world. Its technologies, applications and services transform the way people interact with information and how they create, share and use documents. Dragon Dictation is part of the Dragon Mobile Apps family that brings the power of Dragon NaturallySpeaking to iPhone, iPod Touch and iPad.

- QD Vision is a nanomaterials product company delivering lighting and display solutions that provide unmatched color and light, require less power and reduce costs. The company's advanced materials and components illuminate a broad range of applications, including solid state lighting, flat panel displays, and defense and security projects.

- Tell your phone what to do! Vlingo's intelligent voice applications turn your words into action. Simply speak to your phone to connect to the people, businesses and activities that are important to you. Vlingo is the safest and easiest way to get things done while on the go.

- Designed and manufactured in Mass., the Volicon Observer became the world standard for video monitoring for broadcasters and government agencies to verify broadcast content and track media events. The new Observer CMM has been selected by the government of Mexico to track ads by all its 2,300 radio and television stations.

View the press release, photos, twitter stream, and media coverage in Mass High Tech.

Additional Coverage:

Topaz Partners: Mass TLC Awards Gala Shines Spotlight on Tech Leaders... and Our Region's Promising Future

Market Watch: Akamai's Sagan, Boston Power's Lampe-Onnerud, Acme Packet and Carbonite Take Honors at Council Awards

BostInnovation: 2010 MassTLC Awards Winners

Mass High Tech: Wired In (photos)