Wednesday, May 4, 2011

Software Development: Secrets to Achieving Unprecedented Rates of Growth and Innovation

More than 100 techies turned out Tuesday morning at the British Consulate in Cambridge to learn how successful companies operate at unprecedented levels of business velocity; rapidly adapting and scaling to changing market conditions and customer needs. Jeff Hammond, Principal Analyst at Forrester Research led off the event with a terrific keynote presentation. Jeff focused on the team, building a culture and questioned the audience on what to look for when hiring. He shared a few tips shown below and his presentation can be found here.

Three Steps to a High Performance Team

1. Get (and keep) the right players
2. Create conditions for them to thrive and team
3. Manage with lean techniques and selective measures

Creating the culture or climate to keep and attract the “stars” is critical but not always easy to find or do. Numerous studies show a 10-time difference in productivity and quality among software developers and teams. Three cultural elements that create space for (and attract) intrinsically motivated development team members of stars:

1. Autonomy
2. Mastery
3. Purpose

Following Jeff, 5 senior engineering execs presented their tips for success. The presentations are provided (when available) below:

- Doug Gaff, Director of Technology, NPR Digital Services
- Lars Jankowfsky, Director of Quality Engineering, Kayak
- Michael Madden, Vice President, Integrated Media Enterprise,
Avid Agile and Scrum at Avid presentation- Tim Wegner, VP of Avance Engineering, Stratus Technologies, Avance Agile Process presentation- Andi Zink, CTO, Black Duck Software , High Performance Development at Black Duck presentationAttendees came away with tips on how to break out of the traditional, hiring methods and building a culture, insights into Agile development strategies and the use of open source components to rapidly build out infrastructure, applications and services.
MassTLC is planning additional programming in this area to address the needs of the audience. Watch for upcoming programs on how to build high performance software teams and cultures, and software processes and tools. We would love to hear your ideas and suggestions on software development topics. Please contact

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