|Mark Jeffery giving his Keynote Presentation|
|L-R: Dan Malone, Rick Jensen & Jeanne Hopkins|
Following the case studies, the group split for sessions on social media analytics, website analytics, marketing automation analytics, mobile app measurement and VP sessions discussing executive dashboards and executive buy-in.
|Crowd during the Case Study Presentations|
I would like to point you to a few guest posts for more information. Alan Belniak, Director of Social Media at PTC and co-chair of MassTLC's social media community provided an overview of the social media analytics session here. Alan's insights as a practitioner don't get any better - thanks Alan! Also, Jeff Vocell of Trendslide, a new start-up that launched at the summit, gave a good overview of the day which can be found on his blog.
Thanks to Our Sponsors and Partners
Thanks to our event sponsors; TimeTrade, HubSpot, Holland-Mark and Trendslide, to our event partner; AMA, a big thanks to KnowledgeVision for videotaping the day and a shout out to Kibits who helped coordinate the collaboration tool for use before, during and after the event. We hope you were able to participate in the Kibits and found it useful.
We are very excited to have had KnowledgeVision video tape the morning. The complete video will be available within the next few days. Stay tuned!
Lastly, we are hosting a follow-on website analytics session on May 18th for a deeper dive on using website data to drive revenue. Great speakers to be announced soon! Non-members that attended the session are asked to email Jennifer@masstlc.org for complimentary access to the event.
We hope to see you all again in May!