Friday, July 20, 2012

MassTLC Announces Finalists for 15th Annual Technology Leadership Awards

Finalists for CEO, Company, Innovative Technology, Start-up to Watch, Emerging Executive of the Year and 11 Additional Categories Announced


The Mass Technology Leadership Council, Inc. (MassTLC) announced finalists for the Council’s 2012 Leadership Awards program last night at a cocktail reception hosted by Dassault Systemes in Waltham. Hundreds from the tech community, including this year’s award nominees attended to network and hear the names of this year’s finalists.

“This was a record year for the number of nominations received, making the selection process extremely competitive,” said Tom Hopcroft, President and CEO of Mass Technology Leadership Council. “It’s incredible to see all that is going on in the technology sector. The new award categories by cluster area opened up the door to shine a light on even more innovative solutions than in past years. It’s an exciting time in tech.”

Finalists were announced in sixteen categories. Two categories, Start-up to Watch and Consumer Product of the Year will include online voting. In the case of Consumer Product of the Year, ten finalists were named and the winner will be determined by public voting, both prior to, and during, the event.

This year the Council introduced a new judging model for the awards program that included 55 executives, investors, analysts, media and thought leaders who participated in the finalist selection process. The pool of finalists will be further narrowed over the coming weeks and the winners will be announced on Thursday, September 13, at the MassTLC Leadership Awards Gala at the Boston Renaissance Waterfront Hotel in Boston. Details and advance registration are available at www.masstlcawards.org.

Wednesday, July 18, 2012

MassTLC 2012 Mobile Summit: The Next Generation Content Recap


Today’s sold-out Mobile Summit at Microsoft NERD, Mobile: The Next Generation, brought a crowd of over 220 infrastructure and app developers, designers, investors, and business leaders. 


The first session of the morning, Content is King!, was moderated by Phuc Truong of Mobext US and included Phil Costa of Brightcove, Jeff Moriarty of The Boston Globe, and Sanjay Vakil of TripAdvisor. Phuc structured the discussion around mobile content best practices:  1) searchability; 2) readability; 3) relevancy; 4) making it sociable; and 5) making it actionable.

All panelists were in agreement that SEO is equally as important to mobile content as it is to web content, but is more challenging. Jeff spoke how search engines respond very well to responsive design because regardless of the device it is a single set of code with a single URL. Panelists also felt that web applications could be preferable to apps in the app stores because search engines do not respond to them.

When discussing user experience, Sanjay clarified that often times tablets and mobile phones are lumped together but they are actually very different mediums. A mobile phone is not more than a post-it note, while readers using a tablet often want a better-than-desktop experience. Phil broke it down as:  mobile phones are used for “information snacking”, task oriented things like reading and answering quick emails, or out of boredom. A tablet on the other hand should be a relaxed experience with the capabilities of a desktop viewing.

Most panel members agreed that content’s relevancy is largely driven by geospecificity. A majority of people search for local news or destinations and it’s crucial that searches pull up regional information. Phil also stated that content should link together, noting that story-telling will keep a reader engaged for a longer time than if a reader needs to continue searching for related articles or videos.

And finally, with both socializing data and making data actionable, the panel members agreed making mobile content as frictionless as possible would reap the best results.