Tuesday, December 18, 2012

Big Data in Motion

From: Gregory Piatetsky-Shapiro

On Dec 13, 2012 I attended a Big Data Cluster Roundtable: Big Data in Motion, organized byMassTLC: Mass Technology Leadership Council, @MassTLC.

Here are some of my observations and notes from the meeting.

MassTLC snazzy new logo conveyed speed and digital know-how. Sara Fraim@sarafraim introduced Big Data as one of MassTLC 9 clusters - others include Cloud, Digital Games, Energy, Healthcare, Mobile, Robotics, Sales & Marketing, and Software Development. One major MassTLC goal is to get synergy from cross-collaboration of people from different communities/clusters joining together.

The roundtable was led by Eric Alterman, Co-Founder and CEO, Flow and Eric Schnadig, CEO, Tervela.

About about 25 people assembled to look at Big Data in Motion, which can be described as Big Data in (almost) real-time, or structuring Big Data streams, or combining Big Data with Complex Event Processing. 'Real-time' for Big Data can be milliseconds or minutes, depending on the application.

Eric Schnadig said that Tervela is focusing on very high-speed connectivity, and is actively used on Wall street for high performance trading. He observed that 2012 is the peak of the Big Data hype cycle, and predicted that in 2013 the conversation will shift to the more defined segments. The focus of Tervela is Big Data in Motion, or dealing with Big Data I/O - how to move it?

Wednesday, December 12, 2012

Mobile Seminar: Best Practices for Building the Best Mobile Experience

By: Nitzan Shaer, Founding Partner, High Start Group

How often do you have an experience on a mobile phone that you describe as “wow”? How often have you felt that you really enjoyed it or got what you needed in 5-30 seconds? Of the 700,000 mobile apps, only a small number meet the high watermark of truly outstanding mobile applications. However, with 2013 being the year when the majority of people will access the content through a mobile device rather than a PC, one would think we should be much further along in creating outstanding apps. Evidently it isn’t easy. At all.

Earlier today I had the opportunity to give a talk (you can see the slides here) and later moderate a panel on just that topic - “Building the Ultimate Mobile User Experience - best practices for creating great mobile experiences”.  The event was organized by MassTLC (Thank you Sara Fraim!) and our panelists, Tom Weisend (Vice President, User Experience, RueLaLa), Matt Cutler (CEO, Kibits), and Christine Perfetti (Director of User Experience, Carbonite), shared their ‘case study’ on mobile solutions and key insights. There was a lot of ground covered, but here are the points that resonated the most with participants. 

o   Know thy mobile user. By far the most important takeaway of the day was to get to know who your mobile user is, what they want to do on mobile (very different from desktop) and when they use mobile. Matt shared that he solicits and reviews feedback from every new customer, uses TestFlight to test versions before App Store approval and tracks performance with Localytics. Christine emphasized the importance of ‘testing in the wild’, iterating quickly and seeing how users react to the app in their ‘natural habitat’ rather than in a usability room.

Tuesday, December 11, 2012

2012 Cloud Summit: Michael Skok Presentation Video

2012 Cloud Summit: Keynote presentation video link

For those of you who may have missed it, our October cloud summit was a huge success!  It was a sell-out crowd and the networking and break-out sessions were phenomenal.  We are circling back to the event because we wanted to share with you Michael Skok's keynote presentation in which he shared the Future of Cloud Computing survey results.  MassTLC was one of the many collaborators on the survey which received 785 responses.  Michael's review of the content is excellent.  Take a look and feel free to share. 

Monday, December 10, 2012

Mobile World Congress 2013 Startup Opportunity

February 25, 2013 – February 28, 2013
Fira Gran Via, Barcelona, Catalonia, Spain

Deadline to Apply is Tomorrow by Close of Business! 

The GSMA Mobile World Congress is the world’s premier mobile industry event each year. In 2012, over 67,000 people attended, including 3,500 CEOs, 1,500 exhibitors, 12,000 mobile app developers from 205 different countries. In 2012, more Massachusetts companies attended Mobile World Congress than any other U.S. state except California. This year’s conference theme is New Mobile Horizon.

Through a special partnership with the government of Catalonia, the Massachusetts Technology Collaborative has been invited to recruit a delegation of companies to 2013 Mobile World Congress at a discounted rate.

Massachusetts will have a booth, promotional opportunities, and meeting space within the Catalan Pavilion. Additionally, MassTech is a co-organizer of the 2013 Mobile World Congress Brokerage Event, a special partnering program taking place in Congress Square at MWC. In 2012, over 500 companies from 27 countries participated, with approximately 1,000 meetings took place. All MassTech delegation companies will be provided free of charge access to the Brokerage Event.

The 2013 MassTech Mobile World Congress delegation includes capacity for up to eight Massachusetts mobile companies.

Wednesday, December 5, 2012

On- Message – On Brand: What Does it take?

December 4, 2012

Jill St. George, Sr. Director of Marketing from PTC kicked off our event this morning presenting on PTC’s new brand.  PTC underwent the daunting task as they felt their current tagline and messaging was not resonating well. Harnessing their play in service, they included this in their new tagline “Product and Service Advantage”.   Most of their time and effort was spent on messaging to make sure it resonated with their new audiences.  The effort to come up with the purpose and how to deliver it was massive. 

Parna Sarkar-Basu, VP of Corporate Communications at Verivo Software presented the company’s re-brand from Pyxis Mobile.  A huge task considering it had to be completed in 2 ½ months.  She relied heavily on analyst feedback for confirmation and adjustments.  Parna shared results which included phenomenal media pick-up.

Mike Troiano, CMO at Actifio rebranded to simplify its message. This comes substantially from Mike’s work at Holland-Mark which encourages “One Simple Thing”. At the core of any rebrand is finding a single, simple idea that can be easily understood and shared.  Learn to tell the story behind your brand by engaging the external reality.  The entire process took 3 months.  “We are “on message” around the world.  We have had a dramatic uptick in analyst, press coverage, 20% acceleration in new rep productivity, dramatic increase in average sales per head, inbound leads up over 600% and quarterly booking up >500%, year over year.”