Monday, March 25, 2013

2013 MassTLC Marketing Summit: OPTIMIZE

More than 200 marketers gathered on February 28 at Microsoft NERD Center in Cambridge to share insights at MassTLC's 2013 Marketing Summit. The focus this year was doing more with less.

Thanks to our technology partner and platinum summit sponsor, KnowledgeVision, those who couldn't make it or want to hear it again, can. We have most of the sessions of the day available for you below on video and the corresponding slides, each in KnowledgeVision players.

Thank you to all the speakers listed below for contributing their time and knowledge to the day!

CLICK on the links below to watch video and slides of the following sessions:

(WATCH VIDEO) Finding the Right Marketing Mix

  • Mary-Katherine McCareyVP of Marketing, Ipswitch 
  • Melodye Mueller, VP of Marketing, NaviSite, a Time Warner Cable Company
  • Sheila RocchioVP of Marketing, PHT Corporation
  • Rich VancilGroup VP, Executive Advisory Strategies, IDC
  • Catherine Van Evans, Director of Marketing Programs and Demand Gen, Lavastorm Analytics

(WATCH VIDEO) Marketing Campaigns the Kick Butt

  • Joe Chernov, VP of Marketing, Kinvey
  • Christina Inge, Sr. Director of Marketing, eZuce
  • Patrick Kusior, Social, Webcast and Video Manager, Analog Devices
  • Ellie Mirman, Head of Marketing, mid-sized business segment, HubSpot
  • Ilya Mirman, VP of Marketing, Yottaa

(WATCH VIDEO) The Proof is in the Data

The SmartBear Marketing Team:

  • Jeanne HopkinsCMO & EVPSmartBear 
  • Prashant KawDirector of Marketing - Middle of the FunnelSmartBear
  • Keith Lincoln, Sr. Director of MarketingSmartBear
  • Ed ThompsonDirector of MarketingSmartBear

(WATCH VIDEO) Building the Right Team for Success

  • Michael DiPietro, CMO, HealthcareSource
  • Dave Gilbertson, VP and GM of SaveLocal, Constant Contact
  • Charlie Pendleton, VP of Product Marketing, Epsilon
  • Charlie Ungashick, CMO, Globoforce

(WATCH VIDEO) CMO Panel - Brainshark, VistaPrint and LogMeIn

Moderator John Neeson leads an interactive discussion with Michael Ewing, CMO, LogMeIn; Todd McClain, VP of North American Marketing, VistaPrint; and Andy Zimmerman, CMO at Brainshark. They share their insights on the holistic approach to customer experience and the future of marketing. 

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