Friday, February 28, 2014

New Sales and Marketing Cluster Co-Chairs Named by MassTLC

Continuum’s Jeanne Hopkins and HubSpot’s Mark Roberge to Focus MassTLC Sales and Marketing Group on Best Practices and Strategies to Help Massachusetts Companies Drive Revenue

BURLINGTON, Mass. – Feb. 28, 2014 – The Mass Technology Leadership Council (MassTLC), the region’s leading technology association and the premier network, has confirmed Jeanne Hopkins, Senior Vice President and Chief Marketing Officer at Continuum and Mark Roberge, Chief Revenue Officer at HubSpot, as co-chairs of the MassTLC Sales and Marketing Community. The prestigious peer-to-peer group is focused on meeting various needs of sales and marketing professionals of technology and other companies. The two will provide thought leadership and a voice for the group’s direction and assist in managing advisory board meetings and industry events and programs. The group focuses on best practices and strategies that help Massachusetts’ companies drive revenue.

"Having Jeanne and Mark help lead the sales and marketing community of MassTLC is a huge asset for MassTLC and the local industry, “said Tom Hopcroft, CEO at MassTLC. “We have built a strong, regional community that is helping to drive companies forward in Massachusetts. Jeanne and Mark are tremendous thought leaders in the technology space and know how to build a community and help move the tech industry forward through sales and marketing advancement. They bring diversity, leading edge ideas and a passion for helping people succeed. We look forward to great things in 2014.”

Jeanne has over 20 years of sales and marketing experience and is renowned in data-driven, high-velocity demand creation marketing programs for high-growth SaaS companies. Co-author of a No. 1 best-selling mobile marketing book on, Go Mobile, she joined Continuum, the technology industry's only channel-exclusive provider of fully integrated managed services, in 2013 and is responsible for all acquisition and partner marketing initiatives. She was Vice President of Marketing at HubSpot, where her marketing leadership helped the company become the second-fastest growing software company in the Inc. 500, by generating over 50,000 net new leads each month. Follow her on Twitter @jeannehopkins.

Prior to his role as Chief Revenue Officer at HubSpot, a leading inbound marketing software company, Mark served as the company’s SVP of Worldwide Sales and Services from 2007 to 2013, during which time he increased revenue over 6,000% and expanded the team from 1 to 450 employees. Prior to HubSpot, Mark founded and held executive positions at start-ups in the social media and mobile sector. He started his career as a Technology Consultant with Accenture. Follow Mark on Twitter @markroberge.

Mark and Jeanne join other leading sales and marketing executive members of the MassTLC Sales and Marketing Cluster, including Kathie Johnson, VP, Global Advertising & Marketing Operations at Dassault Systemes; Mark Lorion, CMO at Apperian; and Christine Nolan, Director of Communities at MassTLC.

MassTLC hosts various events throughout the year. Registration is now soon for the Sales & Marketing Summit: Building a Self-Perpetuating Marketing Machine being held on Friday, April 4, 2014. For more information, visit:

For more information on the MassTLC Sales and Marketing Community, visit:

About MassTLCThe Mass Technology Leadership Council (MassTLC) is the region’s leading technology association and the premier network for tech executives, entrepreneurs, investors and policy leaders. MassTLC’s purpose is to accelerate innovation by connecting people from across the technology landscape, providing access to industry-leading content and ideas and offering a platform for visibility for member companies and their interests. With a membership of over 500 companies and growing, MassTLC is a vibrant tech community that serves its members in a myriad of ways. For more information, visit:

Christine Nolan

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