Friday, June 27, 2014

MassTLC’s The Value of Things

By: Allison Ryder of Continuum

What can we make of the Internet of Things? I recently attended Mass TLC’s The Value of Things conference, a gathering of software developers, middleware providers, professors, data scientists, and software platform vendors, to educate myself on how startups and enterprise organizations are creating more sophisticated systems to capture data, making sense of what they gather, and identifying the human impact of these technological advancements.

We’ve really been thinking about connecting objects to the Internet since 1999, as a way to learn more about the world around us. A highlight of the day for many was the afternoon keynote from MIT Professor Sanjay Sarma, founder of the school’s Auto-ID center. Sarma spoke in detail about RFID tags and sensors, which could be placed in cars, under carpets, and–more recently–in retail stores to share information about clothing.

Sensors were a key topic, with the central question being, how do we capture data? Another focus was the acknowledgement that data needs to be turned into information, in order to make it meaningful to all parties involved.

One way to target the capture and to analyze the data is to create solutions that hyper-specialize in narrow verticals. Take, for example, panelist Leo Koenig of Woo Sports, a Boston-area startup that places sensors on sports equipment to measure performance. Not only is it key that Koenig is creating meaning for his customers by delivering proof that they are improving at their sport, but he also argues that mounting his device directly on a piece of equipment— such as a surfboard, skateboard, golf club, etc.—will ensure a more accurate reading of factors, such as height and speed.

Other speakers cited smart farming as a use case for IoT, where sensors measure crop and water needs. Also mentioned were patient monitoring systems for in-home, end of life care. The monitors signal in professional caregivers, but only when needed. Healthcare in general was identified as an industry ripe for smart uses of data.

While security was a hot topic, privacy was not. Implicit in the conversations, though, was that much of this data collection is passive; car insurance companies will track mileage and speed as a measure for coverage thresholds and costs, or sensors in a conference room carpet will register if they detect moisture, alerting a janitor to clean the space. What’s active is the translation of data into actionable information, and thereby value. Speaker Poul Peterson of bigml asserts that making sense of big data still requires human logic, and that makes predictive analytics hard. We’ve made strides in the collection of data, but segmenting, analyzing, and taking action remain challenging.

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To continue reading the full article on Continuum’s website by click here


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