Michael Gerard from Curata wrote a terrific wrap-up of the event which can be found on the Curata blog here. Thanks Michael for the great overview. A few additions to his comments:
- Arthur Sweetser from Evergage highly recommended the book Predictable Revenue from Aaron Ross. Aaron spoke at INBOUND and his slides are here.
- Mike mentioned an Excel template for the funnel report David Skok discussed. Here is a link (no form required).
- You may not get the information on the CMO equity packages from the Curata blog, but if you contact me directly (christine at masstlc.org), I'm willing to share! ;)
Lastly, we have scheduled the sales and marketing summit for April 4th. Based off of the CMO dialogue, we are bringing back David Skok for a drill down on "Growth Hacking"; discussing the latest ideas, techniques, metrics, and technologies to design and optimize the sales and marketing funnel. Details to follow. We are looking for speakers, give me a shout if you are interested!
- Christine Nolan