Tuesday, April 22, 2014

MassTLC Welcomes Aericon, a Digital Marketing and User Experience Firm, as a Global Sponsor

Boston, Mass.-based Aericon offers digital marketing, creative services, and builds web and mobile applications


BOSTON, Mass., April 14, 2014 – The Massachusetts Technology Leadership Council (MassTLC), a leading technology association and premier network for technology executives, announced today that Aericon, a global  provider of advanced marketing solutions and user experience design services, has joined the organization as a Global Sponsor, a category that includes IBM, HP, Cisco, and other leading companies in the technology sector.

“It is a pleasure to welcome Aericon as a Global Sponsor - their support of MassTLC has helped us to significantly impact our audience and surpass our objectives. We are pleased to further expand our partnership with Aericon.” said Tom Hopcroft, President and CEO of MassTLC.

“MassTLC plays a significant role in cultivating the region’s next generation of leaders while stimulating economic growth opportunities. We are pleased to contribute to this important mission as a Global Sponsor,” said Dean Whitney, Chief Executive Officer for Aericon.

About Aericon

Founded in 2010, Aericon is a privately owned digital marketing and user experience firm that applies lean methodologies to create breakthrough campaigns and web and mobile solutions. With offices in Boston, Silicon Valley and Hong Kong and clients ranging from startups to Fortune 100 companies across the globe; Aericon helps clients save money and increase the return on their marketing investments. For more information visit http://aericon.com.

About Mass Technology Leadership Council

The Mass Technology Leadership Council (MassTLC) is the region's leading technology association and the premier network for tech executives, entrepreneurs, investors and policy leaders. MassTLC's purpose is to accelerate innovation by connecting people from across the technology landscape, providing access to industry-leading content and ideas and offering a platform for visibility for member companies and their interests. For more information on MassTLC, visit http://www.masstlc.org

Tuesday, April 15, 2014

Securing Your Data, Availability and Reputation in the Cloud Seminar – March 21, 2014

The recent breakfast seminar, Securing Your Data, Availability and Reputation in the Cloud, held on March 21, 2014, brought together more than 75 security and IT professionals and entrepreneurs for an engaging, interactive discussion on key security considerations in a cloud environment.


Thanks very much to panelists Cricket Lui (Chief Infrastructure Officer, Infoblox), Chris Wysopal (Co-Founder and CTO, Veracode), Nick Levay (CSO, Bit9), and Chris Ray (Chief Information Security Officers, Epsilon), who offered seasoned guidance and critical tips to minimize security risks in a cloud environment, such as how to evaluate and trust your AWS and the strength of next-generation firewalls, especially in the wake of increasing DDoS attacks.

For additional information on DDoS attacks and the destruction they can bring, panelist and security expert Cricket Lui’s InfoWorld DeepDive recent special report, “The Ultimate Guide to Preventing DNS-based DDoS Attacks,” provides a comprehensive look specifically at DDoS attacks. Take a look for additional information on how DDoS attacks exploit and target DNS infrastructure, how companies can protect themselves from such attacks, and what to do should your company become a target.

A full recap of the Securing Your Data, Availability and Reputation in the Cloud seminar is available on CIO TechTarget:  “A Cloud First Strategy Call for Strong Security: Five Tips to Get There,” in an article by senior news writer Nicole Laskowski.

Thanks so much to the Constant Contact team for hosting us in their Waltham, MA headquarters, and to the MassTLC Cloud Cluster Sponsors:  Comcast Business, Oracle, Internap, Digital Realty and Logi Analytics. We appreciate your ongoing support!


The next Cloud Cluster event will be a May 2014 webinar to share the results from the recent Cloud Infrastructure Pricing Survey (more details coming soon!) Check out the Cloud Cluster main page for ongoing updates and information.

Thursday, April 10, 2014

The Future of Unmanned Aircraft Systems Testing in MA Seminar on April 8, 2014

The Future of Unmanned Aircraft Systems Testing in Massachusetts seminar brought together close to 100 attendees from industry and academia to state and government/military representatives. H. Carter Hunt, Vice President Defense Sector Initiatives at MassDevelopment, Joint Base Cape Cod, discussed the formation of NUAIR – the Northeast UAS Airspace Integration Research Alliance – made up of public organizations, private entities and academic institutions working together to establish FAA designated test sites for unmanned aircraft systems (UAS) in New York and Massachusetts.  The Massachusetts/New York team is one of 6 FAA test sites awarded 31 December 2013.  Still in its infancy – NUAIR is working with the other 5 sites to establish standards for operating and communicating.

The FAA has several standard requirements necessary prior to receiving a Certificate of Authorization in order to fly at the test range in and around the Joint Base Cape Cod.   These include a flight plan, risk management plan, safety plan, operating plan, license agreement, insurance coverage, etc.  For more information go to the Mass Development web site www.massdevelopment.com (The MassDevelopment presentation is posted on the robotics cluster page under past events)


Our diverse panel included:
  • Waseem Naqvi – NUAIR Board Member, AUVSI NE Vice President – Raytheon, Director Advanced Technology Programs
  • Frank Serna – NUAIR Board Member, AUVSI NE President, Co-Chair NDIA Systems Engineering Division and Principal Director, Strategic Initiatives at Draper
  • Jason Walker - Lead Roboticist, Director of Operations, CyPhy Works Inc.
  • Adam Norton – UMASS Lowell New England Robotics Validation and Experimentation (NERVE) Center Manager

Panelists gave their views on the future potential UAV applications from agriculture to structural inspection and from crowd sourcing to environmental monitoring and entertained questions from the audience for nearly an hour and a half.  There was no lack of questions from the audience! 

Thank you to everyone who came out today in the rain storm – and to our speaker and panelists – and to IBM for a great venue!

Wednesday, April 9, 2014

Building a Lean, Mean, Self-Perpetuating Marketing Machine

Thank you to everyone that attended MassTLC’s sold out Sales and Marketing summit “Building a Lean, Self-Perpetuating Marketing Machine” on April 4, 2014.  The day started off strong with the sun shining brightly at the UMASS Boston campus – finally! 

Two guest bloggers provided terrific overviews of the event.  Michael Gerard, CMO at Curata penned the first post with key takeaways across each session at the summit. Links to the keynote presentations can be found on the Curata blog as well as here for David Skok's slides and here for the SiriusDecision slides.

In addition, the day also consisted of a marketing technology fast pitch.  Ten companies were given 90 seconds to pitch the audience on their marketing and sales technologies.  There was no winner as it wasn’t a contest but the audience walked away armed with information on some of Boston’s latest new technologies to help them solve their sales and marketing challenges.  Check them out: Assembla, Black Ink, Bluetrain.io, Brainshark, Evergage, Epsilon, Proximate, Quant5, V.I. Labs, Vsnap

Next, Alan Belniak, who presented the content strategy workshop along with Jonathan Burg from Apperian writes the following about his session:

Growth Hacking, Modern Marketing, MVP and Serendipitous Virality…  call it what you like.  The way successful products go to market today has little to do with accident and much to do with the approach before the product hits the virtual shelves.


Speakers such as David Skok, Brian Balfour, Damian Roskill, Heather Loisel, Michael Yaffe and Justine Jordan all shared examples and tales of what they done as part of the front lines of product and marketing, strategy, and entrepreneurship.  It’s never easy. There is no silver bullet.  But there are some things that are repeatable.  I’m hopeful my colleagues shared their slides so you can get a sense of the great discussion that led up to this workshop.

So where does content fit into all of this?  Smaller companies rarely have tons of extra cash lying around for a huge paid media push.  And even if they did, that’s a temporary boost that’s often fleeting.  What’s a company or product to do?

Create useful, interesting, relevant content that gets viewed, downloaded, shared, commented on, and generally advances a suspect or prospect through the marketing funnel by befriended them and aligning content with their needs.

Oh, that’s it?  Great.  Off to the races, then!

Not so fast.

Who are you talking to?  To whom do they listen?  What keeps them up at night?  Will podcasts work for them, or maybe just blog posts? Or neither?  What content do you already have that you can use?  Will they be consuming the right content at the right time for the right reason?  How much?  How often?
These are the kinds of questions you need to answer to develop your content marketing strategy, and that strategy needs to align to your funnel.

These are the questions, and more, that Jonathan Burg and I set out to ask and help answer in our 90-minute workshop/audience participation session of the summit.  The slides are below for your download and use, complete with the handouts during the exercises.

All in all, it was a great session.  There was some good information sharing from the tables as we walked around, as well as when we surveyed the audience for the brave souls willing to share their stories.
What about you?  If you attended, do you have a story to tell from the workshop?  If not, we’d love to see some of your reactions below.  Sound off either way in the comments below.

Thank  you to our Global sponsors and to our sales and marketing community sponsors, Dassault Systemes, Evergage and SiriusDecisions for helping us host a valuable day for marketing and sales executives throughout the state.

Alan can be reached at @abelniak on twitter or Google+

We scheduled our next CMO/VP of Marketing peer to peer group for May 15th. Ed Jennings, CMO at Veracode is hosting and discussing Driving Pipeline; Where Sales & Marketing Meet.  If you would like to join us and need the passcode, please email christine@masstlc.org. This meeting is exclusively for CMOs/VPs of Marketing of technology companies.

We are also launching a new demand gen peer group for heads, directors and VPs of demand/lead generation at technology companies. Email me if you are interested in participating.