Thursday, July 31, 2014

Bluefin Dock Side Demonstration in Quincy – 25 July 2014

We were fortunate to receive a Bluefin Robotics dock side demonstration during the 25 July 2014 MassTLC Robotics Cluster meeting.  The meeting was attended by a diverse group from technical and IT, to marketing and business development professionals.  We also welcomed some companies’ summer interns!  For a full recap and presentations given at the Round Table, please go to the MassTLC RoboticsCluster page.


Jeff Smith, COO at Bluefin Robotics, discusses one of their underwater products that performs hull inspections at the dock near their office in Quincy.

Wednesday, July 30, 2014

Mass Technology Leadership Council Announces Finalist for the 17thAnnual Technology Leadership Awards

MassTLC Annual Celebration of Innovation Casts Spotlight on Executives, Companies, and
Innovative Technologies Across 16 Categories

July 16, 2014, Cambridge, Mass. –The Microsoft NERD Center played host to a cocktail reception last night during which the Mass Technology Leadership Council (MassTLC) announced the slate of finalists for its 2014 Technology Leadership Awards. Several hundred members of the Massachusetts innovation community were in attendance, including this year’s award nominees representing the best of the region’s tech industry in 16 categories.

“The 17th annual MassTLC Leadership Awards once again shines a spotlight on the vibrancy of the state’s position as both pioneer and leader in technologies that are fueling Massachusetts’ economy and changing the world,” said Tom Hopcroft, president and CEO of Mass Technology Leadership Council. “The people, organizations and technology categories represented by the Technology Leadership Award finalists only scratch the surface of the breadth and depth of talent and innovative spirit that makes its home here in the Bay State.”

Finalists were selected from hundreds of nominations, as judged by panels of executives, investors, analysts, media and thought leaders in each of the 16 categories who participated in the selection process. The pool of finalists will be further narrowed during the coming weeks, with winners announced on Thursday, September 11, at the MassTLC Leadership Awards Gala at the Westin Waterfront in Boston. Details and advance registration are available at

Finalists in each of the 16 categories include:

CEO of the Year: David Aldrich of Skyworks Solutions, Inc., Tom Erickson of Acquia, Stephen Kaufer of TripAdvisor, Niraj Shah of Wayfair, and Michael Simon of LogMeIn.

CTO of the Year: Joe Bondi of RunKeeper, Dries Buytaert of Acquia, Patrick Harding of Ping Identity, Daniel Theobald of Vecna, and Ron Zalkind of CloudLock.

Emerging Executive of the Year: Matthew Bellows of Yesware, Tim Bertrand of Acquia, Naomi Fried of Boston Children's Hospital, Emily Reichert of Greentown Labs, and Mike Volpe of HubSpot.

Private Company of the Year: Dyn, Fiksu, HubSpot, NetProspex, and Veracode.

Public Company of the Year: athenahealth, Demandware, EnerNOC, LogMeIn, and Pegasystems.

Start-up to Watch: clypd, CO Everywhere, Jebbit, RailPod Inc., and Ras Labs, LLC.

Innovative Technology of the Year – Big Data: EnerNOC for Energy Intelligence Software (EIS), HP Vertica for HP Vertica Flex Zone, Pixability, Inc for Data software., Prelert, Inc. for Anomaly detection software, and WordStream for AdWords Performance Grader PLUS.

Innovative Technology of the Year – Cloud: Backupify for Enterprise-grade platform, Carbonite for Carbonite Server, Content Raven for Cloud-based content distribution platform, Continuum Managed IT Services for Continuum Cloud Console, and Scribe Software.

Innovative Technology of the Year – Education Technology: EdTrips for EdTrips, eduCanon, Inc. for Online learning platform, JogNog for JogNog, Kaymbu Inc. for Kaymbu, and Listen Edition for Custom lesson plans.

Innovative Technology of the Year – Healthcare and Life Sciences: Catabasis Pharmaceuticals, Inc. for CAT-2003, MC10 for Biostamp sensing systems, PHT Corporation for LogPad System, Seres Health for SER-109, and TrialNetworks for Clinical Trial Optimization System.

Innovative Technology of the Year – Internet of Things: Axeda for Axeda Private Cloud, LogMeIn for Xively Cloud Services platform, MachineShop for MachineShop Services Exchange, PTC for ThingWorx platform, and SystemOne for GxAlert.

Innovative Technology of the Year – Mobile Applications: Mustbin for Mustbin, Openbay for Openbay’s mobile app, Paydiant for Transaction processing platform, Ping4 Inc. for ping4alerts!, and SavingStar, Inc. for SavingStar mobile app.

Innovative Technology of the Year – Mobile Technology: Affirmed Networks for Affirmed Mobile Content CloudTM solution, Globoforce for Globoforce mobile, Modo Labs for Kurogo Mobile Campus, Scratch Wireless for Scratch, and SessionM for mPLACES.

Innovative Technology of the Year – Robotics: CyPhy Works, Inc. for PARC, Harvest Automation, Inc. for HV-100, iRobot Corporation for iRobot Ava 500, and Ras Labs, LLC for Synthetic.

Innovative Technology of the Year – Sales & Marketing: Acquia for Acquia Lift, InsightSquared for InsightSquared 3.0, Jebbit for Jebbit platform, Paytronix Systems, Inc. for Proprietary guest engagement platform, and Qstream for Qstream.

Innovative Technology of the Year – Security: Aurus Inc. for whizPay, CloudLock for CloudLock, Co3 Systems for Co3 Platform, Courion Corporation for Access Insight, and Intralinks and Intralinks VIA.

Click here to view the full list of finalist online, or go to:

Awards Program Platinum Sponsors: Aericon, Invest Northern Ireland, Microsoft, PwC, Skyscope

Gold Sponsors: CHEN PR, K Square Law, Raytheon

About The Mass Technology Leadership Council, Inc.

With more than 550 member companies, the Mass Technology Leadership Council (MassTLC) is the region’s leading technology association and the premier network for tech executives, entrepreneurs, investors and policy leaders. MassTLC’s purpose is to accelerate innovation by connecting people from across the technology landscape, providing access to industry-leading content and ideas and offering a platform for visibility for member companies and their interests. More at

Guest Blog: MassTLC Mobile Summit 2014: Personalization of Mobile Technology

As a B2B marketer at the Boston-based company Skyhook Wireless, I had the opportunity to attend MassTLC’s Mobile Summit last week, which highlighted many trends of the rapidly maturing mobile technology industry. Speakers from Skyhook Wireless, Localytics,, Mobile First Software, GSN Games, Intrepid Pursuits and LoseIt! all shared their perspectives on how mobile technology is changing business strategy and day-to-day lives and how to monetize for success. Here are some highlights:

The Future of Mobile and What it Means for Business Strategy

Michael Davies, Senior Lecturer at MIT, and Chairman at Endeavour Partners, kicked off the summit with a presentation on what is coming next for mobile and what it means for how we do business. He explained that we are at an inflection point where we have a perfect storm of creative destruction-- a combination of smartphones, pervasive connectivity, cloud computing, Internet of Things and big data. He asked the question, “What happens when these forces converge?”

We are at the eye of the storm. With this convergence, customers have instant access to information anywhere, anytime, about anything. Customers are empowered and the customer-to-customer interaction has changed.  At the same time the nature of work is changing. Now work is done across different devices and innovation is accelerating and becoming more interactive.

He explains that the convergence affects industries such as transportation, retail, education and healthcare to name a few.  Level Up provides simple, easily adoptable payment methods. Fitbit, Basis and Jawbone Up record our health and wellness. And Uber and Waze make travel simpler, easier and more reliable.  So what do you do next as a business?

Davies continued, “ We are turning consumers into wizards, we are giving them very effective magic wands with access to data, machine learning and wisdom.” Products now have to keep up with the consumer, and Davies says that automation and machine learning are enabling this transformation of business strategy. Today, mobile, digital, cloud and big data must be pervasive in company strategy. Businesses who are slow to adopt and innovate will perish.

Personalizing the Mobile Experience

Skyhook’s very own Schneidermike, VP of Product at Skyhook Wireless, spoke on a panel with Ryan Charles of and Henry Cipolla of Localytics to discuss how technologies allow unprecedented opportunities to personalize the mobile experience with the combination of location-based services and data analytics.

Schneidermike explained to the audience, “There is a 30 second window of opportunity, if we are lucky, to provide something vital to a user. Geofencing and persona development allow developers to reduce the friction from the time a user opens the app to the point they see the value.”  He states that the biggest revolution with personalization in the last year has been the accessibility of tools and technology that allow you to do the things you have always wanted to do. Now we are inspired to go beyond the slam dunk idea of sending coupons to a user as they are in proximity of the store. Knowing the location of users and the context of their behavior allows you to do more, like deliver relevant content everywhere and provide dynamic user experiences.  

Companies can now structure experiences around one individual. Ryan from gives the example that we now have the ability to figure out who would be the right caregiver for each individual by personalizing the experience based on what a user searches and the criteria they provide. It’s based on proximity and preference to provide the user with exactly what they want in that short window of time.

One of the questions the panelists were asked was: “What is the key to personalization?”

Ryan said “An app should ultimately make the user’s life easier. These are the apps we will rely on in the future and the apps that will stick around.”

Mike introduced the term appticipation, explaining the value of using the gift of someones location and taking advantage of it to provide frictionless experiences before the user even decides they want it or need it.  He spoke to the increasing opportunity for companies to provide truly individualized opportunities in the form of modal experiences within their apps.  An example he provides is how Walmart and Lowes both use “in-store” mode to provide users with personalized, easy experiences that make sense as they enter the brick-and-mortar store. Apps that make the user’s life easier are the apps that will stand out in the ecosystem.  

The mobile landscape is crowded with a whopping 1 million apps on iOS and Google Play. Nick Bogovich, Executive Director of Mobile at GSN Games, explained that the odds of success are against you with 80% of apps unable to generate enough revenue to support a standalone business. He asked the question, “If success is defined as your app’s profitability, how do you succeed?”

Bogovich says the importance of forming an effective product strategy and UX that supports your app’s mission and strategy. The next thing is to be mindful of how your product will evolve and test early and often.  

Charles Teague, the CEO of Lose It! announced that the freemium model has transformed their app, making it a top free and top grossing health and fitness app with more than 100k premium members. Teague says, “The foundation of freemium is a great product and a long-term relationship with the user.” The freemium model works best when the value and the cost are aligned because the more value a user receives, the more they will pay.  


Mobile technology is changing the way consumers behave, shop and work. Technologies have to continually evolve to meet the user’s needs and become personal in order to retain their attention.  Apps need to provide value to the user and monetize around the value they provide.  In-app payments are becoming a new norm for app monetization, meaning that it will be especially important to keep users engaged with the app, not only for the metrics, but also to keep them paying for features of the app.  

To learn more about how location-based context can increase user engagement download our CardStar Case Study.

About Skyhook

Skyhook is the worldwide leader in location positioning, context and intelligence.
In 2003, Skyhook pioneered the development of the Wi-Fi Positioning System to provide precise and reliable location results in urban areas. Today, Skyhook’s Precision Location provides positioning to tens of millions of consumer mobile devices and applications.

Tuesday, July 29, 2014

2014 Mobile Summit: How to Capitalize on the Mobile Movement - Recap

On Tuesday, July 22, 200 attendees gathered at Microsoft’s NERD center in Cambridge for MassTLC’s 2014 Mobile Summit, How to Capitalize on the Mobile Movement.  The summit focused on how to succeed with mobile, whether you’re an app developer, enterprise IT exec or infrastructure supplier and featured a series of discussions on the forces, trends and behaviors driving the next wave of mobile solutions. 

Michael Davies, Chairman of Endeavour Partners, kicked off the summit with his keynote entitled The Future is Already Here.  Michael’s premise is that we are currently facing a “perfect storm of creative destruction” that has been unleashed by five forces:

  • Smartphones and tablets – mobile personal computing
  • Widespread wireless broadband – digital cellular communications, LTE and WiFi
  • Cloud computing – the latest evolution of the “Internet” beyond the web
  • Cheap small-scale smarts – the “Internet of Things”
  • “Big data” and machine learning

This storm is driving a profound transformation in how value is created and captured.  Existing, dominant companies will fail and new upstarts will take over.  You can read more about the perfect storm and what it means here or view Michael’s presentation below.

Picking up where Michael left off, Ryan Charles from Consumr and, Henry Cipolla of Localytics and Mike Schneider (a/k/a Schneider Mike) of Skyhook Wireless discussed mobile personalization.  Nitzan Shaer, Managing Director at High Start Group, moderated the discussion.

The three panelists discussed the use of location based services and analytics to provide apps that meet and even predict individuals’ specific needs.  The topic inevitably lead to discussions about privacy concerns, with the consensus being that if individuals provide information about themselves, they have to be repaid with useful applications that make their lives easier.

After the Mobile Personalization panel, four exciting local mobile companies participate in the “Fast Pitch” portion of the event.  Campus Tap, Snappii, Myndlift and Magenic each had two minutes to give an elevator pitch on their offerings, and the audience had one minute to evaluate each one.  The audience was able to learn about some innovative new products/services coming out of the local mobile community, and the participating companies received immediate feedback and qualified leads.

The final session of the day featured two breakouts.  Attendees chose between Paths to success for app developers: How to monetize your app and Developing an enterprise mobile strategy to deliver innovation & accelerate opportunity.  In the former, Nick Bogovich of GSN Games, Mark Kasdorf of Intrepid Pursuits and Charles Teague of Lose It! presented on their respective companies’ strategies for making their apps profitable.  Nick explained the in-app purchase and advertising revenue models, and provided five tips for success:

1. Form an effective product strategy
2. Carefully manage build cost
3. Understand your user acquisition funnel
4. Make a good first impression
5. Identify KPIs that represent success

Charles followed with an explanation of Lose It!’s freemium model and outlined the need to change users’ view of a reasonable comparable cost in order to move to this model.  Charles noted that until you make money selling your app, your business model is to 1) lose money or 2) raise money.  Neither is sustainable for long.

After the final panelist, Mark Kasdorf, discussed his strategy for getting the Timbre app acquired by Seatwave and his views on the level of VC financing that a company should accept. Moderator Matt Gross of Mobile Monday Boston and Mobile First Software moderated a discussion on the pros and cons of each model and the rules for success with each.

In the other breakout, Alan Murray of Apperian and Jim Whalen of Boston Properties, presented the vendor and customer side of enterprise mobile strategy.  Alan mapped out the components and process of developing an enterprise mobile strategy and illustrated his ideas with two customer case studies. Jim lent a customer view to enterprise mobile strategy with an overview of Boston Properties’ strategy for dealing with a geographically distributed business and workforce.  He showed how mobile not only helps in operations but can be a competitive advantage and product enhancement.

After a day of learning, sharing and networking, attendees capped things off with a wine and beer reception on Microsoft NERD’s beautiful outdoor deck.  The gorgeous view on a spectacular night was the perfect close to the summit.