Thursday, April 30, 2015

15 Things Learned From the 2015 MassTLC Sales & Marketing Summit

On April 7, 2015, MassTLC gathered 55 of the top sales and marketing professionals in New England to discuss “Building a High Performing Sales & Marketing Organization.” These were our takeaways, what were yours?

  1. Get rid of the “Gobbledygook” on your website. No one cares about your innovative, next generation, new and improved, world class, innovative product. Just tell me what it does.
  2. Be agile and respond in real time, it is no longer about marketing at a time that works for you, it’s about marketing to the customer when it works for them.
  3. Don’t be boring. Create content that connect your product to what’s happening. Newsjack!
  4. Hire journalists to create your marketing content.
  5. Tear down the sales silo and the marketing silo and build it all under the Smarketing roof!
  6. You need to clearly define what a lead is and what an opportunity within your organization is and make sure there’s an agreement on that definition.
  7. Although there is a debate of where BDRs should sit, the majority believe it’s a sales function.
  8. The best way to recruit top sales & marketing talent is through your top sales people and marketers, leverage their networks to find new hires.
  9. Advocate marketing plans can help your message get to the consumer during the 70% of the buying cycle before they speak with a sales rep.
  10. Responses from advocates on social media resonate better with consumers than direct company responses.
  11. Engaging customers as advocates enhances the post-sale experience.
  12. Have a post-sale touch plan, don’t wait until it’s time to renew.
  13. Understand the “Why” in everything you do, don’t run a new campaign just to run one, determine what the value should be if you get the results you expect.
  14. All good ideas are outside the office, get outside and talk to the people that are consuming your products.
  15. MassTLC events are a great opportunity to learn and network!


What others were picking up:








4 comments:

David Cutler said...

Meta moment at a great event!

"influencer advocate marketing" ... influencing and advocating marketing!

http://ow.ly/i/agxe0

#mtlcsmktg @masstlc @briangladstein @dkfarese @evan2011 @brendanlattrell

David Cutler said...

Meta moment at a great event!

"influencer advocate marketing" ... influencing and advocating marketing!

http://ow.ly/i/agxe0

#mtlcsmktg @masstlc @briangladstein @dkfarese @evan2011 @brendanlattrell

David Cutler
www.EatMedia.com

Jackie Simon, UbiCare said...

I'd add a great tip from David Meerman Scott: Be human!

Jackie Simon, UbiCare said...

I'd add a great tip from David Meerman Scott: Be human!