On April 7, 2015, MassTLC gathered 55 of the top sales and marketing professionals in New England to discuss “Building a High Performing Sales & Marketing Organization.” These were our takeaways, what were yours?
- Get rid of the “Gobbledygook” on your website. No one cares about your innovative, next generation, new and improved, world class, innovative product. Just tell me what it does.
- Be agile and respond in real time, it is no longer about marketing at a time that works for you, it’s about marketing to the customer when it works for them.
- Don’t be boring. Create content that connect your product to what’s happening. Newsjack!
- Hire journalists to create your marketing content.
- Tear down the sales silo and the marketing silo and build it all under the Smarketing roof!
- You need to clearly define what a lead is and what an opportunity within your organization is and make sure there’s an agreement on that definition.
- Although there is a debate of where BDRs should sit, the majority believe it’s a sales function.
- The best way to recruit top sales & marketing talent is through your top sales people and marketers, leverage their networks to find new hires.
- Advocate marketing plans can help your message get to the consumer during the 70% of the buying cycle before they speak with a sales rep.
- Responses from advocates on social media resonate better with consumers than direct company responses.
- Engaging customers as advocates enhances the post-sale experience.
- Have a post-sale touch plan, don’t wait until it’s time to renew.
- Understand the “Why” in everything you do, don’t run a new campaign just to run one, determine what the value should be if you get the results you expect.
- All good ideas are outside the office, get outside and talk to the people that are consuming your products.
- MassTLC events are a great opportunity to learn and network!
What others were picking up: