Monday, December 12, 2016

Developing the Next Wave of Marketing Leadership

The need for strong marketing talent and leaders in Boston continues to rise.  There are many ambitious marketers in Boston who are striving to be the top marketer. But not everyone can be the number one. We all know it takes the right experiences, skills, focus, grit, and a little bit of luck. The MassTLC marketing community came together yesterday at CIC in Boston to discuss what it takes and how to get there.  The panel was terrific in sharing strategies and tips and I think everyone walked away feeling energized by the discussion. 

Jonathan Burg, Group Vice President of Marketing from Reward Gateway moderated the discussion.  Our panelists, Ellie Mirman, VP of Marketing at Toast, Jeff Boehm, CMO at NuoDB and Zak Pines, VP of Marketing at  Bedrock Data easily navigated the questions and conversation with the active audience. 

A few key takeaways:

1.      For Jeff, he came from the product marketing world. He believes a technical background is critical to success, especially if you are pursuing a position at a company with a complex B2B sale.  It was agreed upon that the VC community looks for the technical background as well.  In the end, be honest with yourself, and understand if the position matches your sweet spot.

2.      Make sure your CEO has the same leadership style as you.  If you believe in hiring great people and then getting out of the way to let them do their jobs, make sure the CEO agrees.  By the way, this approach is critical to scale.

3.      Strong leadership skills are obviously important to the success of the role. However, beyond the nuts and bolts of marketing leadership, alignment with sales and product are critical to success.  We started a conversation following the program to host a discussion on this topic in the near future.  Stay tuned.

4.      Organization and team design around marketing operations was discussed in detail.  Zak published a follow-on post to the discussion which can be found here. 

Thanks to everyone that joined us, to our speakers and a special thanks to DemandBase
for their community support. If you’re in the hunt for an ABM solution or looking to sharpen your skills in the area, Demandbase’s Marketing Innovation Summit takes place April 5th and 6th in San Francisco.  Details are here. 
Please feel free to reach out and share your ideas for programs and content.  It’s you, our members, that drive our initiatives forward. 

Happy Holidays!


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